Business Growth Analyst · Performance Marketing · Software Architect
AFounder & CEO of Arcetis→I help businesses generate leads, grow sales, and scale revenue — running real ad budgets on Google and Meta, building CRM and growth systems, and turning traffic into conversions. I play with conversions, not delays.
The numbers, at a glance.
By the numbersAd Spend Managed
Real budgets across Google & Meta Ads
CRM & Growth Systems
HubSpot, GoHighLevel, Zoho & custom builds
Websites Delivered
SEO-optimized & conversion-focused
Countries Served
Nepal, India, Australia, US & more
Community Built
Across digital channels
Businesses Grown
Startups to enterprise
I turn marketing spend, traffic, and CRM data into measurable revenue growth.
I'm a business growth analyst with a long background as a software developer. I started by building websites and business systems, then spent years running real ad budgets on Google and Meta, building lead-generation and sales funnels, and implementing CRM platforms like HubSpot, GoHighLevel, and Zoho. Because I deal directly with real money, every decision is measured the same way — in conversions, pipeline, and revenue, never vanity metrics.
Alongside growth, I build the systems behind it: custom CRM, ERP, and HRM platforms, SEO-optimized websites, and email and content marketing engines that compound over time. I’ve led a strong team through long-running digital growth engagements, and I believe in one thing above all — results. I play with conversions, not delays.
Google Ads & Meta Ads
Over $170K in real ad spend managed across Google and Meta — every dollar tracked to leads, conversions, and revenue. I deal directly with the money, so the only metric that matters is return.
$170K+
Ad spend managed
+27%
Avg. ROAS lift across managed accounts
100+
Campaigns run
- 2019
Software Developer
Years building websites, software & systems
- 2021
Google & Meta Ads
Managing real ad budgets at scale
- 2023
Lead Gen & CRM
HubSpot, GoHighLevel, Zoho & custom systems
- 2025
Leading Growth Teams
Dev & marketing teams across markets
- 2026
Founder & CEO
Founded Arcetis with a strong team
7+
Years Building
7+
Countries Served
100+
Businesses Grown
15+
Industries
One partner across the entire stack.
End-to-end technology and growth expertise under one roof — from engineering and AI to performance marketing.
A premium capability map.
Hover a discipline to expand it. Five connected capabilities that take an idea from architecture to measurable growth.
Growth
- Lead Generation
- Sales Growth
- Conversion Optimization
- Funnel Strategy
Selected work, as case studies.
Each engagement framed by the problem, the solution, the stack, and the business impact. Every figure below is a measured outcome from a real engagement — client names are withheld at their request, not the results.
Enterprise CRM Platform
Problem
Sales and operations were scattered across spreadsheets with no single source of truth.
Solution
A custom CRM with workflow automation, role-based access, and real-time reporting.
Outcome
Unified pipeline, automated handoffs, and live dashboards for leadership.
Stack
40%
Faster cycle
3x
Reporting speed
Healthcare Management System
Problem
Manual patient, staff, and billing processes created errors and long wait times.
Solution
End-to-end software covering patients, staff, billing, inventory, and records.
Outcome
Digitized operations with audit trails and role-based workflows.
Stack
60%
Less admin
99.9%
Uptime
E-Commerce Platform
Problem
Low organic visibility and a checkout flow that leaked conversions.
Solution
SEO-optimized storefront with payment integration and inventory management.
Outcome
Faster pages, structured data, and a frictionless checkout.
Stack
2.4x
Organic traffic
+38%
Conversion
Paid Acquisition Engine
Problem
High ad spend generated clicks but few qualified leads, with no clear view of return.
Solution
Rebuilt Google & Meta funnels end-to-end — targeting, landing pages, and CRM-tracked lead scoring.
Outcome
Every dollar tracked from click to closed revenue, with budget shifted to what converts.
Stack
3.1x
ROAS
-42%
Cost per lead
Digital Marketing Dashboard
Problem
Campaign data lived in silos with no unified view of ROI.
Solution
An analytics platform unifying campaign performance and growth metrics.
Outcome
One dashboard for spend, performance, and attribution.
Stack
1
Source of truth
+27%
ROAS
Business Website Portfolio
Problem
Businesses needed fast, credible sites that actually convert.
Solution
60+ professional websites delivered across multiple industries.
Outcome
Modern, fast, search-friendly sites built to scale.
Stack
60+
Sites shipped
90+
Lighthouse
Self-built, self-owned — not just described.
Three SaaS platforms designed and built in-house. No performance claim needed — visit them directly.
RingAttention
A SaaS platform for restaurant operations — order and alert management across delivery channels, with integrated payment handling.
NepaliTechSupport
A CRM platform, currently in use across multiple countries.
CircuitTracing
A SaaS platform for digital growth tracking.
A short history of building.
Milestones from years of shipping software, scaling campaigns, and advising businesses.
- 2019
Started as a developer
Began building professional websites and software for businesses.
- 2020
Custom business systems
Developed custom CRM, ERP & HRM management platforms.
- 2021
Started managing real ad budgets
Began running Google and Meta campaigns with real money behind them, on the way to the $170K+ managed since.
- 2022
SEO & lead generation
Drove organic visibility and qualified leads through technical SEO.
- 2023
CRM & funnel systems
Implemented HubSpot, GoHighLevel, and Zoho with custom integrations.
- 2024
International clients
Grew businesses across Nepal, India, Australia, the US and beyond.
- 2025
Leading teams
Led software development and digital growth teams across markets.
- 2026
Founded Arcetis
Launched Arcetis to scale growth for businesses worldwide.
Trusted for outcomes.
What clients say after the systems ship and the numbers move. Quotes are from real engagements, attributed by role and sector because the clients asked not to be named.
100+
Businesses
$150K+
Ad Spend Managed
7+
Years Building
Professional, reliable, and focused on business outcomes rather than just delivering code.
Business Owner
Enterprise Client
Excellent understanding of both technology and marketing.
Startup Founder
SaaS Company
Our business became significantly more efficient after implementing the custom management system.
Operations Manager
Retail Group
He translated a vague idea into a roadmap and shipped it faster than we expected.
Product Lead
Fintech
The automation alone paid for the entire engagement within a quarter.
CEO
Services Firm
Professional, reliable, and focused on business outcomes rather than just delivering code.
Business Owner
Enterprise Client
Excellent understanding of both technology and marketing.
Startup Founder
SaaS Company
Our business became significantly more efficient after implementing the custom management system.
Operations Manager
Retail Group
He translated a vague idea into a roadmap and shipped it faster than we expected.
Product Lead
Fintech
The automation alone paid for the entire engagement within a quarter.
CEO
Services Firm
What people ask before working with me.
Straight, factual answers — about the work, the stack, and how engagements run.
Sapun Lamichhane is a computer engineer, full-stack developer, and AI automation engineer based in Pokhara, Nepal. He is the founder of Arcetis and works with businesses on enterprise software, CRM and ERP systems, AI automation, technical SEO, and performance marketing.